CEO Ari Brojde on Why Estateably is Partnering with Fairsplit

FROM THE DESK OF ARI BROJDE
CEO & Co-founder, Estateably

Building technology for estate professionals has taught me that the most sophisticated financial planning can unravel at one predictable point, tangible personal property division. Grandma's china cabinet, Dad's tool collection, Mom's jewelry box.

These seemingly simple items consistently derail otherwise efficient estate settlements.

That's precisely why I'm excited to introduce our professional community to Fairsplit through this strategic partnership.

What immediately impressed me about Fairsplit was their clear understanding of a problem that plagues every estate professional. While our industry has digitized financial asset management and streamlined many administrative processes, personal property division remains stubbornly analog and problematic.

I hear consistently from the attorneys, accountants, and fiduciaries we work with that yes, they manage complex portfolios efficiently, and handle intricate tax situations competently, but then they encounter personal property division. Suddenly, they're facilitating disputes over salt and pepper shakers, attempting to value everything from vintage records to garden tools fairly, and watching their clients' families fracture over items whose emotional significance far exceeds market value.

Fairsplit addresses this systematically with AI-powered home inventory technology that's genuinely sophisticated. They've transformed the cataloging challenge, converting what typically requires weeks into a streamlined process. More importantly, their division methodology incorporates emotional value bidding and structured selection protocols, creating a framework that's both legally sound and emotionally intelligent.

This partnership enables me to recommend proven solutions to the professionals we serve. When estate attorneys, accountants, and fiduciaries encounter inevitable personal property challenges, they can now access technology specifically designed for these situations. Rather than hoping families will reach consensus independently, professionals can offer structured, fair processes.

The core issue is relationship preservation. Most estate conflicts don't originate from major assets, they develop around small, sentimental items carrying decades of family meaning. Fairsplit provides professionals with tools to address these matters systematically while maintaining family harmony.

The timing couldn't be more critical. We're facilitating the largest intergenerational wealth transfer in history, involving millions of homes filled with accumulated belongings. The sheer volume and complexity of personal property decisions requires systematic solutions, not ad hoc approaches.

For the professionals in our network, this partnership means access to specialized technology for one of estate administration's most challenging aspects. It means faster resolutions, more satisfied clients, and settlements that proceed without getting bogged down in household inventory disputes.

As technology providers, we have a responsibility to identify and introduce solutions that address real professional challenges. Personal property division represents one of the most consistent pain points our industry faces, yet it's remained largely unaddressed by technology innovation.

Estate professionals need better tools. Their clients' families want better outcomes. Through this partnership, I'm connecting our community of practitioners with proven solutions that benefit both advisors and the families they serve.

Best,

Ari

P.S.  Learn more, create a Fairsplit AI Home Inventory account

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Ari Brojde is the co-founder and CEO of Estateably, where he's on a mission to drag estate administration kicking and screaming into the 21st century.

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