Estateably—New Look, Same Mission

Estateably—New Look, Same Mission

Ari Brojde
November 1, 2023

As you may have noticed, we’ve changed our look.

Since its inception, Estateably has remained steadfast in its mission to pioneer digital solutions for professionals, catalyzing a long-overdue modernization in trust and estate administration. Our evolution from a startup to a recognized industry leader has been nothing short of remarkable, and with a list of accolades and a continuously growing client base, we believe our brand must reflect where we are at, our accomplishments and ambition. 

At the heart of this transformation is our new logo, a dynamic and forward-thinking representation of who we are and where we're headed. The rising cascades symbolize "elevation” and represent our constant endeavour to raise the bar and lift legal practices to new heights—a reflection of the continuous progress we strive for, both for ourselves and for our clients.

In addition to the logo, we've introduced changes in our colour palette, typography, and overall visual style. These modifications have been carefully chosen to craft a modern, professional, and memorable image that mirrors our position as industry leaders. They serve as a declaration, proclaiming us as a beacon of trust, reliability, and credibility.

As conveyed in our tagline—“Effortless Administration,” we firmly believe that by assisting legal professionals in streamlining their processes and modernizing their practices, we can push the legal industry to achieve greater efficiency. This, in turn, ensures a seamless professional and client experience, freeing up valuable time for our clients to focus on what matters most.

Amidst this transformation, our mission is unchanged. We have and continue to focus on automating and accelerating workflows so that fiduciary professionals and beneficiaries can count on a frictionless, streamlined and transparent experience as they navigate the practicalities of succession. 

Our most recent launch, Vault, represents a significant stride towards fulfilling this promise. It empowers our clients to change the way they manage their repository of wills and estate planning documents, enabling ease of access to the data they require, 24/7. 

Estateably’s new look is therefore not just about looking different; it's about embodying our growth, values, and commitment to excellence. It's a message to the legal community and beyond that we're here to make waves, to elevate, and to revolutionize. 

Thank you for joining us on this exciting journey of transformation and innovation! We’re just getting started.

More Articles